From decentralised autonomous organisations (DAOs) run on Discord to city-wide mutual aid groups, people are finding safety and optimism in numbers. For growing numbers of people, collective action is emerging as the only viable solution to compounding crises and deepening alienation.

People are craving comfort. Amid what can feel like a state of constant crisis – a layering of traumatic societal events – it can sometimes seem like we’ve lost a sense of scale and cohesion. In the face of this, the desire to retreat into nostalgia is more seductive than ever.

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

From restaurant closures and the growing convenience of food delivery apps, the UK high street has suffered and many businesses have shuttered as a result. Wimpy, a fast-food chain founded in 1954, has navigated pandemic uncertainty and is reigniting people's love for nostalgic dining.

After a prolonged period of dining alone during the pandemic, communal dining has re-emerged, reflecting the desire for social interaction and connection. As consumers are ready to share food together again, how can brands offer experiences that cater to this growing desire?

Casual dining restaurants faced a grave threat during the pandemic, one that many people thought would spell the end for the whole industry. In 2022, though, casual dining restaurants are back. How did they survive the pandemic? And what can brands learn from their success?

In the face of economic hardship, community spirit becomes a much-needed source of hope, joy and comfort. People turn to food not only as communal, but a community-building experience, tapping into collective and traditional knowledge on their culinary journeys. Brands are increasingly getting involved in community initiatives as a reliable way to build lasting relationships with the consumer.