From restaurant closures and the growing convenience of food delivery apps, the UK high street has suffered and many businesses have shuttered as a result. Wimpy, a fast-food chain founded in 1954, has navigated pandemic uncertainty and is reigniting people's love for nostalgic dining.

After a prolonged period of dining alone during the pandemic, communal dining has re-emerged, reflecting the desire for social interaction and connection. As consumers are ready to share food together again, how can brands offer experiences that cater to this growing desire?

Casual dining restaurants faced a grave threat during the pandemic, one that many people thought would spell the end for the whole industry. In 2022, though, casual dining restaurants are back. How did they survive the pandemic? And what can brands learn from their success?

In the face of economic hardship, community spirit becomes a much-needed source of hope, joy and comfort. People turn to food not only as communal, but a community-building experience, tapping into collective and traditional knowledge on their culinary journeys. Brands are increasingly getting involved in community initiatives as a reliable way to build lasting relationships with the consumer.