Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

Indians are grappling with a protein deficiency crisis. However, the pandemic and digital shifts ushered in a health-conscious era, fuelling a protein revolution. This transformation primarily manifests in convenient and portable snack options tailored to the fast-paced lives of Indians.

The Indian snacking market is inundated with exciting new flavours as brands try to appeal to an experimental and health-conscious younger generation that also wants traditional, fried Indian snacks. Consumers in India also keep space in their budget for snacks despite inflationary pressures.

India’s culinary landscape is evolving from traditional dining to immersive experiences that engage all the senses, fueled by urbanisation and the spending power of experience-hungry youth. Diners there crave regional delicacies, micro-cuisine journeys, and interactive environments.

Blending the warmth and cosiness of a home with an upscale dining experience, supper clubs give home chefs a chance to test the waters and kickstart their careers. By providing Indians a platform to forge meaningful connections, they nurture camaraderie and belonging in a heavily digitised India.