Nateisha Scott is an editor, freelance writer, content consultant, and host covering beauty, lifestyle, and culture. She has written for global titles, including the 

Sunday Times Style, Harper’s Bazaar UK, Elle, HTSI, Forbes, The

Independent, Grazia, Byrdie, Stylist, The Zoe Report

y. She has also worked extensively with various brands on content marketing, as well as launching content platforms like 111SKIN. Scott has had the pleasure of hosting brand events for Gucci Beauty, MZ Skin, Guerlain, Maison Francis Kurkdjian, Dermalogica, and The Ordinary, and she has participated in panelled events and podcasts.

People are cashing in on their personal brands 

Generation Sell

People are looking for belonging in exclusivity 

Insider Status

People expect products and services that feel made for them

Personal Worlds

Renowned for being a natural born ‘connector’, Christine Isabel Serrao has built an array of global contacts during her 18-year career in beauty PR and industry relations. Her vast network includes beauty press, experts, celebrities, influencers, and tastemakers. Building and fostering relationships comes second nature and is integral to her work. She's continuously thinking strategically and looking at the best and most effective ways to position brands to elevate them and align with their target audiences.

Dr. Ewoma Ukeleghe is an award-winning medical and cosmetic doctor. Following five years of study at the prestigious University of Liverpool Medical School and a further two years of foundation training in the NHS, Dr. Ukeleghe embraced her passions, turning to cosmetic medicine. Since founding her SKNDOCTOR clinic, she has honed her personalised practice and natural aesthetic. Her refreshing approach has made her one of the industry’s most respected new experts – and one of the most sought-after appointments in London.

Ginger King is an award-winning cosmetic chemist and the founder of Grace Kingdom Beauty, a cosmetic product development firm in New Jersey specialising in creating beauty brands from concept to launch, including formulation. She has been quoted by over 40 beauty magazines, including 

Dr. Jo Mennie has over 12 years of experience working as a plastic surgery doctor in the NHS. She has completed a PhD in women’s health, for which she received a research fellowship award from the Royal College of Surgeons of England and the British Association of Plastic Reconstructive and Aesthetic Surgeons (BAPRAS).

Gen Z (born 1997-2010)

United States

Beauty

Statista

Interview with Christine Serrao conducted by the author

Interview with Ewoma Ukeleghe conducted by the author

Euromonitor

Interview with Ginger King conducted by the author

British Vogue

NielsenIQ,

The Business of Fashion

Fashionista

Consumer skepticism has seen an array of celebrity beauty brands develop a less-than-favorable reputation. However, invested consideration from emerging players such as Rhode by Hailey Bieber has been shown to win over beauty buffs in an oversaturated market, carving out a blueprint for success.