Olivia Foster is a writer and producer living in London. She’s spent over a decade writing about women’s-interest topics, from beauty to pop culture to politics, for publications including 

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience. 

Personal Worlds

Fran Bungay is an L3 triathlon coach, nutritionist, personal trainer, and head coach at the Training Today App and Goal Specific Coaching, a personalised coaching service for goal-specific athletes. She's also currently completing the IOPN in performance nutrition. Bungay also competes and has achieved European and World Championship AG medals across all disciplines, from Sprint duathlon to long-distance Triathlon.

Gen Y (born 1982-1996)

Gen Z (born 1997-2010)

United States

Technology

Personal tech

Health and Fitness

Physical health

Datareportal

Fortune Business Insights

Verdict

Interview with Fran Bungay conducted by the author

Statista

Les Mills

GoTeamUp

The Times

Gallup

Health Club Management

Fitness trackers aren’t new, but the level of detail they offer is changing. Take the WHOOP band 4.0; it can learn a user's body norms and routines and help them achieve fitness goals through tailored recommendations. What do personal tech innovations like this mean for the future of fitness?