How Aesop sustains beauty and quiet luxury for Aussie men
How Aesop sustains beauty and quiet luxury for Aussie men

Launched in the late 1980s, Australian beauty brand Aesop is well known for its quiet, understated, and minimalist design. It has long pioneered the concept of ‘quiet luxury,’ even before there was a name for it, and imagines its customers as worldly and cosmopolitan rather than beauty buffs.