Eager to try out a new hair style, but put off by fear of it looking ridiculous? We’ve all been there. Now, Vidal Sassoon is making it a thing of the past with the launch of its Find Your VS Shade app, which lets users try different hair colours before taking the plunge with a new look.

Schwarzkopf has beaten leading beauty brands like Dove and L’Oréal to be named Australia’s most trusted hair care brand. The survey – carried out by Reader’s Digest – found that 2,400 people voted the brand as their most trusted, due to its offering of ‘quality and substance’.

In 2009,Good Hairlaid bare the $684 million black hair care market, detailing the lengths black women go to achieve beautiful barnets. But with natural looks on the rise – 70% of black women currently wear or have worn their hair natural – are the days of chemical relaxers and $1,000 weaves over?

According toVogue, 35 million wigs were sold in 1971. And as so often happens in fashion, the trend has been revived for the 21st century. At the forefront of this shift is the little-known branch of fashion house Balmain – Balmain Hair Couture. And it’s pioneering the growth of luxury hair care.

The average mum in the UK gets a mere 17 minutes of ‘me-time’ per day – hardly enough time for a shower, let alone a blow dry or manicure. Blow Ltd’s fast beauty concept offers a menu of speedy beauty treatments - offering a slice of indulgence away from daily stresses.

2015 was the year of the man bun, and as long hair and beards have become part of the mainstream, men are getting experimental. The male hair care product market is set to be worth £68 million by 2019, but what are the attitudes and spending patterns of these follically-focused blokes?

Whether you’re the contouring queen or a minimalistic gal, a lot of women aren’t prepared to spend more than five minutes putting their face on in the morning. And there are more products than ever that offer time-saving shortcuts to help women feel beauty-rich, even when they're time-poor.

Science has long been used by cosmetics brands to assert themselves as authorities on beauty and well-being. But consumers are shrewder than ever. Mother Dirt is different; it's the brainchild of a scientist. But can beauty buffs get to grips with cosmetics containing live bacteria?