How do Hispanic Gen Yers manage their cash?
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31 Oct 2016
How do Hispanic Gen Yers manage their cash?

Financially responsible and ambitious, Hispanic Gen Yers make up a huge demographic with a lot of spending power. But they’re typically underbanked. So what do their financial habits look like? And how can financial services better cater to them?

Rebecca Smith

Rebecca Smith is the Head of Toolkit at Canvas8. With a background in psychology, she has worked with global clients such as Google, Nike, and Mars, exploring everything from what people want from a fake tan to Gen Z’s relationship with social media. Outside of work, you’ll find her binge-watching reality TV, listening to hyperpop, or with her nose buried in a fantasy novel.

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