Bodyform’s ‘Blood’ commercial is the first to tackle the physical manifestation of having a period. Vials of blue liquid and grinning, rollerblading models have been replaced with blood from powerful sportswomen. Does this advert represent real women’s attitudes to menstruation?

When cancer charity MACMA found that 67% of women don’t check their breasts, it aimed to create a viral ‘how-to’ guide. But as Facebook and Insta remove images of women’s nipples, how could it show a self-exam if it couldn’t even show a pair of boobs? It found a loophole – use 'moobs' instead.

For decades, rappers had to seem tough to maintain respect. But Drake, one of today’s most influential pop icons, is the antithesis of macho, connecting with fans through emotional openness and providing younger generations with a figure whose identity is as multifaceted as their own.

The global cost of mental healthcare is set to exceed $6 trillion by 2030, and as dementia, depression and anxiety afflict a greater number of people, it’s unlikely that existing treatment options will be able to meet demand. Can tech, drugs or video games provide a viable alternative?

We can’t get enough of supplements – half of Americans take them regularly – but with little evidence to support their health claims and worries over their contents, people are looking for clarity and transparency. Ritual delivers both, providing a ‘clean label’ vitamin for the wellness movement.

Roughly 14% of Europeans suffer from anxiety, and while diazepam works for some, herbal remedy-loving Germans are turning to the power of flowers. Lasea contains lavender oil, is safe to take while driving, and leaves your breath fragrantly fresh. But why do Germans put their trust in nature?

While celebrities and brands are championing trans issues in the public eye, fear and discrimination are still prevalent in the lives of many transgender individuals. Through her project Nail Transphobia, Charlie Craggs is fighting prejudice through free manicures and a friendly chat.

Agony aunts may seem like a thing of the past, but they’re seeing renewed interest online through advice columnists who share their own experiences as a means of helping readers. What drives people to seek guidance from Heather Havrilesky, also known as Ask Polly, in the digital age?