Loulou Storey is a style coach and stylist consulting for individuals and brands in the UK and America. Her career began in retail management and she now runs her own style agency, The Styling Storey. Seventeen years of styling women has given her a deep understanding from both sides of the retail world as to what women need and want.

Tom Edington heads up the experiential team at Yourstudio. He’s inspired by everything around us, from the mundane to the ridiculous, and loves travel, culture, product, food and fitness. He has worked globally with both established and niche brands in retail and hospitality, with a natural ability to inspire creativity.

Karinna Nobbs is a freelance academic and futurist. She lectures on the digitalisation of the fashion industry at institutions including the London College of Fashion, Hyper Island and Antwerp School of Management, and holds an affiliate professorship in marketing at ESCP Europe. She was also the head of strategy at creative technology agency Holition.

Paul Foley is a creative director in brand experience, across retail, leisure, experience, and workplace. In the retail sector, he has worked with Burberry, Faconnable, Jaeger, Hobbs, Topshop, Adidas, Country Road & David Jones.

Sabrina Faramarzi is an international journalist, trend analyst, and data storyteller. Her work explores patterns across sociocultural phenomena through a future-focused lens, with an interest in new media development and storytelling innovations. Faramarzi has worked and written for publications such as The New York Times, The Guardian, Vogue Business, Wired, and VICE, and has helped brands such as Google, Meta, Airbnb, Lush, Tempur, Regus, and GSK to create relevant content for their audiences. She founded Dust in Translation, a boutique creative storytelling agency helping organisations build and produce innovative, data-driven content and communications strategies.