Allergies have doubled in children in the past 10 years, but our understanding of them remains incomplete, and the food and restaurant industries have been slow to react to this growing demographic. What does it mean to have allergies today? And how are brands adapting to this growing subset of society?
Graham Rook is an immunologist at University College London’s Centre for Clinical Microbiology.
Lisa Gable is CEO of Food Allergy Research and Education (FARE).
Laurie Clarke is a researcher and writer based in Scotland. She has previously worked in marketing for an addiction clinic and has researched everything from memes in advertising to the legal US cannabis industry as a behavioural analyst for Canvas8. Having studied psychology, she is obsessed with what makes people tick, especially when it comes to how they make decisions.