CARLYs – younger Gen Zers who are known for going deep into the niches of meme culture and spending money they didn’t earn – are growing up in an uncertain world. What does this burgeoning group want from brands? And how will they change the game once they begin spending their own money?
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Justina Sharp is a Los Angeles-based creative consultant specializing in Gen Z and the influencer industry. She likes to tell stories, whether they’re her own or someone else's.
Aga Domagalska is an ex-TikTok employee and challenge-driven professional with wide-ranging knowledge and experience in content operation, strategy, marketing, and user acquisition.
Gary Rudman is the founder of GTR Consulting. For over 25 years, he has specialized in custom qualitative research focusing on kids, teens, gatekeeper parents, and 21- to 35-year-olds. He has conducted exploratory, concept, usability, advertising, packaging, usage, and play test research for Fortune 1000 companies such as Electronic Arts, American Express, Unilever, Nike, Google, Coca-Cola, and Nestlé.
Lara Piras is a copywriter, researcher, and brand strategist. Lara's expertise lies in creative copywriting, editing, trend and insight analysis and strategy, working with renowned global forecasting companies and brands including Nike, ASOS, adidas, IKEA and Peroni. Lara also writes features on wellness, diversity and inclusion, youth culture and future innovations for titles such as Vogue, Refinery29, and Included Magazine.
