Open conversations about menstruation among Gen Zers signal a desire to end period stigma once and for all. But given the numerous entrenched taboos surrounding women’s health and bodies, how can brands help them change the narrative and make periods more equitable, sustainable, and shame-free?
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Richard Johnson is the head of impact at DAME, where he leads the company’s mission to make periods positive for people and the planet. He is also the author of Mission Lit, a book lifting the lid on how a new generation of business leaders is building companies using purpose to outshine profit-blinkered competitors.
Olivia Tripp is the founder and creative director of Weekend:IN, a creative studio dedicated to independent brands. Based in Bristol, Weekend:IN is an independent agency that has supported numerous independent businesses with branding and marketing over the last five years.
Ally Elphick is a Bristol-based Copywriter and Brand Strategy Consultant, who supports brands seeking to forge a more sustainable future for people and planet, together. When she's not reporting on emerging trends or exploring how her clients can better communicate their purpose, she's tending to her veg plot or making a dash to the coast for weekends spent surfing from the comfort of her campervan.
