We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

People are craving comfort. Amid what can feel like a state of constant crisis – a layering of traumatic societal events – it can sometimes seem like we’ve lost a sense of scale and cohesion. In the face of this, the desire to retreat into nostalgia is more seductive than ever.

The past decade has seen political polarisation – accelerated by social media’s filter bubbles and echo chambers – deepen and mutate. An ominous era of a polycrisis has shattered any remaining societal consensus. Meanwhile, powerful anti-establishment voices have stepped into the void.

What's driving an appetite for psychedelics? How does a desire for relatability manifest in mental healthcare? What's helping men open up about body image issues? How are spaces being redesigned for self-reflection? And in a post-Roe world, how are women smashing sexual health taboos?

As new communities flourish around shared experiences of previous taboo topics, culture is moving fast to destigmatize narratives around menopause. As women look to brands to offer more supportive and playful solutions, what can businesses do to avoid ‘menowashing’ narratives?

Spanning everything from healthcare to tourism to workplace programs, wellness is a trillion-dollar industry. But who is it really for? Canvas8 spoke to dietician and author Dalia Kinsey about the impact that wellness ideals have on marginalized people and how brands can decolonize the sector.

JuneShine is set to open New York’s first hard kombucha taproom in the winter of 2022, offering drinkers ten distinct flavors brewed by the brand. People are looking to diversify their drinking palates, opting for functional drinks like Kombucha or lighter hard-seltzer offerings over beer.