Riani Kenyon is a caffeinated Zillennial who is hopelessly addicted to The Sims 4 and binge-watches her latest anime obsession when she’s not busy bopping to early 2000’s K-pop. Beyond being a nerd, she has worked on initiatives for the UN Academic Impact and the UK Model WHO, and also explored politics while interning at the House of Commons.


People are drawn to honesty and integrity in the post-truth era

Radical Transparency 

People want their identities to be reflected in mainstream culture

Collective Equity

People expect products and services that feel made for them

Personal Worlds

United States

Resale and online marketplaces

Social networking

Vogue Business

Statista

The New Yorker

YouGov

Marketing Brew

Do Americans still trust the opinions of online influencers? And what does a personalized e-commerce experience look like today? Canvas8 spoke to eight people from across the US to discover what convinces them to click ‘buy’ while they’re scrolling their social media feeds.