Inside TikTok’s cultural footprint on Gen Z in Southeast Asia
REPORT
15 Nov 2023
Inside TikTok’s cultural footprint on Gen Z in Southeast Asia

TikTok continues to redefine entertainment and reshape the cultural landscape in Southeast Asia, with Gen Z at the forefront of this transformation. Through the short-form video app, they’re crafting a new narrative for what it means to connect, create, and communicate in this digital age.

Marie Adriano

Marie Adriano has been a brand planning director at a full-service marketing agency for over 30 years. Throughout her career, she has worked with a wide array of clients, including luxury brands and government accounts.

Andrea Penaranda

Andrea Penaranda is a social media director for a multinational advertising agency. She’s been in the marketing industry for over a decade, lending her expertise to award-winning campaigns and marketing initiatives.

Gel Barrientos

Gel Barrientos is a writer with a strong background in digital advertising and content strategy. She consumes K-content on a daily basis and loves to travel, eat, and play tennis.