What you need to know about India’s music streaming boom
REPORT
21 May 2024
What you need to know about India’s music streaming boom

Digital streaming in India is experiencing explosive growth, offering brands a golden ticket to navigating the country's ever-evolving landscape. Listeners are tuning in not only from cities but also from rural and semi-urban areas, and this broadening base is bringing autonomy to music consumption.

Peter Kotikalapudi

Peter Kotikalapudi is a respected Indian podcaster and music blogger. Rolling Stone India has named his heavy metal podcast Horns Up as one of the “5 music podcasts worth listening to.” Peter has over a decade of experience in marketing across brands and agencies including Playwin, Talwalkars and Only Much Louder.

Bryan Durham

Bryan Durham has nearly two decades of experience in entertainment journalism. He was the editor of the erstwhile music-first digital news blog Bandook. Prior to that, he worked with the country's biggest newspapers, like The Times of India, Mid-Day, and DNA. He is the only journalist who has been a part of the Mirchi Music Awards (Hindi) jury for close to half a decade.

Kasmin Fernandes

Kasmin Fernandes is a culture and music journalist based in India with two decades of experience in print and online media. Apart from full-time stints with The Times of India, Mid-Day Multimedia, and The Asian Age, she has written for Femina, The Economic Times, World Pulse, and Network18. In recent years, by integrating data science into her journalistic work, she has begun to explore new horizons in storytelling, where numbers and narratives coalesce to offer deeper insights and perspectives.