What’s fuelling Indians’ newfound obsession with coffee?
REPORT
5 Jun 2024
What’s fuelling Indians’ newfound obsession with coffee?

India’s newfound love for speciality coffee is brewing a new era of beverage preferences among local caffeine lovers, driving market trends and redefining cafe enthusiasts’ tastes. This shift presents new opportunities for brands looking to innovate in a rapidly growing market.

Rajdeep Singh Kukreja

Rajdeep Singh Kukreja is the founder of Boojee Cafe, one of Mumbai’s busiest and most beloved coffee spots. With a passion for creating an exceptional cafe experience, Rajdeep has dedicated himself to serving fresh, clean sandwiches and brewing fantastic cups of coffee that delight the senses. Under his leadership, Boojee Cafe has gone from being a quaint little cafe with just 15 seats to one of the busiest coffee spots in the city, with more than three outlets in the heart of Bandra. They’re known for their high-quality offerings, innovative global menu, and welcoming atmosphere.

Idris Bakri

With over nine years of experience managing marketing for various brands in the hospitality industry, Idris Bakri brings a wealth of knowledge, expertise, and a unique perspective on emerging trends and innovations in the field. Idris is a partner at Oie and Co., a boutique marketing agency that handles end-to-end marketing for a diverse range of hospitality brands across Pune. Additionally, he serves as the brand manager at Iceberg Hospitality, where he plays an active role in organising events, handling digital marketing for Soy Como Soy, Swig, and Prem’s, and curating new menu items for their five different outlets based on the latest trends. Idris’s wealth of knowledge, varied marketing experience, and innovative approach make him a key player in the ever-evolving hospitality space in India.

Anushree Arora

Anushree Arora is a seasoned freelance writer and digital marketer with over six years of experience. She has a diverse background, having worked with brands in the tech industry, hospitality, and e-commerce space. Currently, Anushree helps six- to seven-figure e-commerce brands with their retention and social media marketing strategies. In addition, she covers pop-culture news for the TV streaming website JustWatch. Outside of work, Anushree's interests include scuba diving, reading, and aerial yoga.