Economic challenges are changing India’s Diwali festival
REPORT
23 Jul 2024
Economic challenges are changing India’s Diwali festival

Indian families are dipping into their savings and taking loans to maintain their lifestyle while the youth are finding it tough to get jobs. What do these economic changes mean for the festival where spending traditionally peaks, and how will they reshape the experience of Diwali celebrations?

Meghana Duvvuri

Meghana Duvvuri is a seasoned brand and e-commerce strategist with expertise in the D2C food and FMCG space. Having worked with brands like Open Secret, Zomato, and now phab, she drives omnichannel experiences that enhance market presence and consumer engagement.

Sameer Seth

Sameer Seth is the founder and CEO of Hunger Inc. Hospitality Pvt. Ltd, an Indian hospitality group responsible for some of Mumbai’s most popular food and beverage brands. He has 15 years of experience in the restaurant business in India and the US. Driven by the passion to build restaurants that fit the Indian context both socially and culturally, he, along with business partner Yash Bhanage, has developed F&B concepts like The Bombay Canteen, O Pedro, Bombay Sweet Shop, Veronica’s, Papa’s, and the online food magazine enthucutlet.com.

Rohita Madappa

Rohita Madappa runs twotigers.in, a marketing firm that takes a curated narrative approach tying marketing stories with business goals. They specialise in crafting impactful IPs. Rohita was previously with VICE and Virtue where she spent her time immersing herself in what keeps Gen Z up at night.

Dhvani Solani

Dhvani Solani is an independent writer, editor, and brand strategist who keeps one eye on the cultural developments and changing behaviours unfolding in India and another eye on her puppy. Her essays, profiles, and trend forecasts have appeared in VICE, GQ, Grazia, Harper's Bazaar, and Hindustan Times. She is the co-author of Run! (Hachette India) and helps develop branding, identity, and strategy for clients in the fashion, interiors, F&B, and lifestyle spaces.