Henry Coutinho-Mason on the future of consumer trends
REPORT
2 Aug 2024
Henry Coutinho-Mason on the future of consumer trends

Conversations around AI are often derailed by an existential fear that this fast-developing technology will engender a global catastrophe. Canvas8 spoke to Henry Coutinho-Mason about resisting the lure of the extreme when imagining the future of human-centred innovation.

Henry Coutinho-Mason

Henry Coutinho-Mason is the author of The Future Normal and Trend-Driven Innovation. His client work typically focuses on 'The Future of X' (AI, retail, work, digital, cities, travel, etc.). He has given 100-plus keynote talks and workshops in more than 30 countries – to global leadership teams at J&J, Calvin Klein, Mastercard, the Tata Group, and many more. He has served as the managing director of TrendWatching for ten years. Henry was also included in GQ's Most Connected Men in Britain list for 2016, and as the co-founder of real estate non-profit 3Space, he is an award-winning social entrepreneur – featured in Fast Company's World Changing Ideas 2019.

Sarah Bores

Sarah Bores is a Senior Behavioural Analyst at Canvas8. With an MA in Cultural and Critical Studies, a BSc in Psychology and a wealth of experience in qualitative brand and communications research, Sarah has a passion for understanding people, ideas and culture. Outside of work, Sarah can be found either listening to a podcast or daydreaming about snowboarding.