Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Indian beauty brand SIXAM Glow has made its debut with a campaign targeting young working women. Attuned to the shifting expectations of urban consumers who are increasingly embedded in hustle culture, it seeks to personalise and altogether redefine the skincare experience.

The healthy snack market is booming in India as people place more focus on their wellbeing while indulging in treats. This behaviour is partly being driven by pandemic-led shifts in eating habits and a wider range of healthy snacks, with several brands stepping in to update traditional favourites.

In India, a growing number of Gen Yers and Zers are craving a different snacking experience than generations before. But what do young Indians look for in the snacks they’re choosing? And how can brands in the sector create products that grab the attention of a younger target audience?