Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

AI-generated content is gaining traction in the media, with a swarm of click-baiting AI-powered news sites raising concerns about accuracy. As these publications grow, there are challenges to be addressed in maintaining public trust as the lines between reality and fiction continue to blur.

People are increasingly feeling as though generative AI isn’t just a fad but rather will become a part of their daily lives – even if they don’t fully trust it. While generally cautious about the technology, a desire remains for the automation and simplification of everyday tasks AI can provide.

From ChatGPT to Reddit and TikTok, people are diversifying how they seek information in a fragmented tech landscape. Canvas8 spoke to eight Americans about their opinions on conventional search engines and the alternatives they use to obtain accurate and customized answers on the web.

Disinformation spreads like wildfire on social media, especially when it’s fueled by dark money and content farms. But what happens when generative AI like ChatGPT makes creating such material as easy as hitting enter? And what role can brands play in combating this worrying trend?