Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Mental health service The Self Space has partnered with London creative collective Calling to release a campaign spotlighting the handwritten mental health stories of real individuals. In light of widespread mental health discrimination, the initiative promotes empathetic and open discourse.

Melanoma UK has launched an outdoor campaign using UV-sensitive posters to represent skin damage and provide transparent messaging to raise awareness of skin cancer. With temperatures soaring to new highs, this campaign uses the shock factor to cut through and encourage people to be safe in the sun.

The success of TV and films likeI May Destroy YouandHand of Godshow that autofiction is a genre on the rise outside of publishing, appealing to our desires for authenticity, lived experience, and radical honesty. How can brands make the most of this trend in communications?

With misinformation seemingly ever-present on social media, many people are feeling frustrated trying to decipher fact from fiction. Following on from tracking this behaviour in our Communications Sector Snapshot, Canvas8 spoke to eight Britons to understand the impact of fake news.