As more and more states begin to legalize marijuana, Americans are looking to the drug for its mental health and wellness properties. In response, 1906 is tackling the stigma around usage by offering customers a range of functional edibles designed to boost wellbeing and brain power.

Impossible Foods has given its product range a healthy upgrade, aiming to satisfy people’s interest in their personal, as well as planetary, wellness. With plant-based alternatives gaining popularity, people’s expectations of products are beginning to expand beyond eco-credentials.

Following the company’s debut in December 2020 with $50 hand-rolled joints, Monogram, the luxury cannabis brand launched by Jay-Z, has unveiled an awareness campaign that seeks to call attention to the hypocrisy inherent in the drug policies and regulations across the US.

South Korea is significantly shifting towards sustainable consumption and plant-based food options, driven by awareness of climate change, animal welfare, and health. Gen Y and Z are leading this trend, seeking healthier, planet-friendly alternatives. How can brands cater to this growing demand?