As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Zomato, an Indian delivery company, is developing rest stops where gig workers can safely take a break and access resources and support. This step highlights the need for more prevalent protections for gig workers who are at the forefront of the labour rights movement around the world.

Data suggests that Indian jobseekers care more about flexibility than salary, desiring the ability to work from home, set their hours, and take breaks as needed. The findings arrive as people redefine career pathways in India, changing what they are looking for in employment.

In India, stigma, stereotypes, and social taboos have long prevented older generations from openly discussing issues around mental health. However, younger people in the country are tackling these issues head-on and striving for more open and honest discourse. How are they going about it?