Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Clemenger BBDO has launched a website in conjunction with theAustralian Youth Climate Coalition(AYCC) to stop the spread of climate change scepticism. Using online cookies to help disseminate factual information, the launch is part of a broader movement to find solutions to the climate crisis.

A campaign from Red Cross is drawing attention to reality amid debate around AI-generated images. With scepticism around the technology persisting as people struggle to separate reality from fiction, this campaign cuts through the noise and grounds audiences in ongoing international hardships.

While many Britons acknowledge the importance of charitable work, a creeping sense of distrust has prompted a national decline in charitable donations and volunteering. Canvas8 spoke to seven people from across the UK to find out what motivates them to give their time and money.

Will right-wing populism be replaced by degrowth environmentalism? Why are LGBTQ+ communities embracing queer joy? And what is the future of sustainable development? In this part of the 2024 Expert Outlook, we speak to three experts about how crises and communities are shaping citizenship.