Muscle Milk has introduced a new plant-based formula, expanding the popular protein shake to vegan and non-dairy fitness buffs. As increasingly health-conscious consumers look to get more protein in their diets, brands are expanding their lines of plant-based options to meet these needs.

Future Noodles is aiming to provide a version of instant noodles that are as tasty as they are healthy. How can brands appeal to those who have made health-conscious lifestyle changes amid pandemic instability and are looking to food to protect and support their wellbeing?

Supplements, vitamins, pills, and powders are becoming a crucial step in people’s health and wellness routines. While the industry is getting more complex with personalized solutions, Americans are keen to see simplified health routines and a mindful approach to nutritional innovation.

A study has revealed that young Americans are looking to lose weight in the new year. At the same time, conversations about being skinny are returning across the internet – spurred on by celebrities and various social media trends – indicating a regressive shift in the body positivity movement.