In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Muscle Milk has introduced a new plant-based formula, expanding the popular protein shake to vegan and non-dairy fitness buffs. As increasingly health-conscious consumers look to get more protein in their diets, brands are expanding their lines of plant-based options to meet these needs.

Future Noodles is aiming to provide a version of instant noodles that are as tasty as they are healthy. How can brands appeal to those who have made health-conscious lifestyle changes amid pandemic instability and are looking to food to protect and support their wellbeing?

Supplements, vitamins, pills, and powders are becoming a crucial step in people’s health and wellness routines. While the industry is getting more complex with personalized solutions, Americans are keen to see simplified health routines and a mindful approach to nutritional innovation.

A study has revealed that young Americans are looking to lose weight in the new year. At the same time, conversations about being skinny are returning across the internet – spurred on by celebrities and various social media trends – indicating a regressive shift in the body positivity movement.