The self-made mythos is as powerful as ever, despite societal upheaval testing its limits. Even mundane pastimes have been monetised as people cash in on massive audiences and leave no niche unexplored. Selling out is no longer a source of embarrassment, it’s just what makes the world go round.

Kai Cenat is a social media star who’s captivating audiences with his relatable persona, off-the-cuff pranks, and online streams. As creators become more influential in the lives of young people, what can brands learn about humor as a social currency and the changing face of online streaming?

South Korea has produced some of the world’s most famous esports stars. But in the age of streaming, the nature of celebrity in the gaming world can vary, with content creators and fans joining the fray. What can competitive and non-competitive gamers teach about building a thriving fanbase?

Gen Zers have been labeled lazy by the corporate world because their ambition looks different from their predecessors in the workplace. Further inspection of their work ethic shows that it extends beyond their nine-to-five, with side hustles challenging the anti-ambition accusation.

Indian sporting goods brand Cult.sport has released a campaign spotlighting the life of on-the-go urban dwellers and the everyday sportsperson hidden in plain sight. Amid India’s fitness boom, it’s encouraging people to ditch aspirational wellness and instead channel 'ordinary' fitness moments.