Health and fitness have shot to the top of people’s priorities post-pandemic. One of the largest shifts relates to how wellness is perceived in regard to mind and body, with people exploring ways to incorporate these practices into their lives. How has this change in ideology translated to fitness?

Nutrizoe has launched the Zoe Bar, India’s first energy bar dedicated to women’s dietary needs. As Indian women turn to snacks not just to satisfy their hunger pangs but also for wellness-boosting benefits, brands are customising their offerings to satiate shifting demands.