DramaFever, the largest US importer of Korean prime-time drama, has reported a rapid rise in Millennial viewers. And it’s non-Korean-speakers who are proving the biggest fans. So what’s making a generation of young Americans embrace K-pop culture with subtitles?

Chaego – whose name is Korean for 'Best' – is an aspiring singer. Mirae – literally translated as 'Future' – is a Samsung employee with her sights set on success as a regional specialist. Together they're the stars of Samsung's six-part web seriesThe Best Future.

From the cherry blossom print to the ‘most successful art union ever’ with eccentric Japanese artist Yayoi Kusama, Louis Vuitton regularly collaborates to create culturally-relevant designs. But as the brand loses ground in Asia, could K-Pop be the answer?

Britain exports more TV to the US than ever before, and 14% of all albums sold in America are by UK artists. Over 80% of young Americans see the UK’s world influence positively, compared to only 66% for their own country. But what's turned American teens into Britophiles?

Nearly 60% of Brits watch online video every day. The internet has broadened our tastes – from Venezuelan novellas to K-Pop videos, the living room has gone global. By crowdsourcing subtitles, streaming site Viki makes TV shows from all over the world accessible to everyone.

Korean entertainment and culture are seeing a strong revival in China. And it’s not only strengthening Korea’s economic influence and solidifying its position as Asia’s arbiter of culture, but transforming Chinese identity and consumer behaviour across the spectrum.

From Fangirls to JK Poppers, the US is home to a range of teen subcultures. In the first of a series exploring American Gen Y and Z tribes, Andrea Graham – founder of Youth Tribes – delves into the sun-bleached world of Coasties. How is this group redefining the beach and action sports enthusiast?

For today's youth, neo-tribalism is the new clique. Leaving blind conformity behind, these fast-moving, flexible cultures are a cocktail of affiliations and references, always shifting and reforming. But if everyone can be whoever they like, how do you know who’s in or out?