As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Once known for beauty tips and celebrity interviews,Teen Voguerelaunched in 2015 with a trio of young editors at the helm and a renewed focus on socially-conscious content. How did the ‘cool girl’s guide to fashion’ become an all-round mentor for America’s switched-on Gen Zers?

The internet supposedly heralded the death of print, but magazines are still around. How are they remaining relevant in a digitally-led media landscape? Beyond publishing content online and having a social media presence,Vogueis engaging readers through its Forces of Fashion conference.

‘Sex sells’ was once the mantra of the fashion industry, but this sentiment is looking increasingly dated. Why? Because a consumer backlash is in full swing, with people having little time for old stereotypes. How have brands that once prided themselves on exclusivity become more inclusive?

Can tech be timeless? How are high-end brands courting style chameleons? And is status still about flashing bling? In this part of the 2019 Expert Outlook, we speak to three experts about why people want luxury to be more personality-driven and how they expect brands to engage them online.