As extreme weather events and record-breaking heat become the norm, climate change has moved beyond future fears and become a present-day reality. On average, 57% of people worldwide report that climate change has already severely impacted where they live. Permanently changed, erratic weather patterns are col...

We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

As COVID-19 shut down inessential retail and entertainment venues across the UK, many people channelled their leisure time towards nature – and in varied ways. With lockdowns and social distancing set to persist into 2021, how can brands help facilitate connections with the natural world?

Black cowboys galloped into mainstream culture during the 2020 BLM protests, sparking conversations about the whitewashed history of the Old West and highlighting the diversity of Black identity. How is this embodiment of the ‘Yeehaw Agenda’ helping to reimagine the American Dream?

The North of England had a tough 2020, with the region’s youth feeling the negative social effects of the pandemic most keenly. However, the online lives they’ve nurtured will play an integral role as they re-emerge into a radically altered landscape for education and career opportunities.

A conservation charity aiming to rewild parts of the UK has set up an online network providing advice for anyone wanting to create more green spaces. This comes amid rising concerns about the environment, driving people to take a more proactive approach to tackling climate change.