Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Life insurance is an important safeguard, however, it remains largely ignored. Aiming to reinvent life insurance to be more seamless and digital, start-ups are finding ways to engage more people with life insurance, especially young adults who often don’t consider using it until much later.

Americans are driving 50% less on average as a result of COVID-19, but that doesn’t mean the cost of their insurance premiums has been cut in half. Root Insurance uses data analysis to provide individualized car insurance premiums based on driving styles, rather than credit scores.

Life insurance in the US is seen by many as too complicated to understand, but with the pandemic putting ill health in the spotlight, Americans are finally getting around to applying for a policy. Could this be the moment that the digital-first life insurer Bestow has been waiting for?

COVID-19 has seen health systems worldwide struggle with an influx of patients, yet in the US, securing a bed is not the main concern for many of those who need treatment. With job lay-offs causing millions to lose their insurance, could the pandemic spark a shift in attitudes to healthcare?