Shannan Sterne is an award-nominated journalist, copywriter, mentor, and consultant published globally. She has experience at world-renowned retail organisations, national consumer glossies, creative content agencies and industry trade magazines. Sterne is a copy consultant for global skincare brand StriVectin, a reporter for Canvas8, and a social media strategist for Invito Design. She has also guest lectured at Condé Nast College of Fashion and Design and Falmouth University. Sterne has previously written for titles including Harrods, Superdrug, Red, 

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Shared Values

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience. 

Personal Worlds

Mollie Burdell is a freelance beauty journalist, presenter, host, and MUA. She is currently contributing beauty editor at Who What Wear, where she writes about current beauty trends and creates video content with celebrities, including Maya Jama. She was previously deputy beauty editor at H beauty, Harrods, where she interviewed stars like Gigi Hadid, Regé-Jean Page, and Miranda Kerr on beauty.


Gen Z (born 1997-2010)

Global

France

Beauty providers

Make-up

Sustainability

Violette_FR

World Economic Forum

Forbes

Women’s Wear Daily

Interview with Mollie Burdell conducted by the author

Glossy

Dove

Glamour

Who What Wear

PR Newswire

Harrods

Mintel

Vogue

Founded by global make-up artist and influencer Violette Serrat, Violette_FR is a new-gen brand that delivers customisable products encouraging self-expression. The company is drawing on a new era of self-acceptance, showing consumers that the ‘French-girl beauty’ look can be for everyone.

Cultivate

Values and Identity

Violette_FR: ‘French-girl beauty’ for young beauty buffs