Featuring items made from recycled plastics, Coca-Cola's Recycle Bar aims to help people properly recycle and understand how plastics can be repurposed. While this initiative highlights how brands can educate on sustainability, it also shows how such efforts may raise scrutiny on greenwashing.

The pandemic super-charged Americans’ interest in functional drinks as fears of contracting COVID-19 prompted many to seek simple ways of taking control of their health. But what specific functionalities are they looking for, and which new beverage categories best respond to their needs?

Alcohol has long been central to Australian culture – from celebrations and commiserations to casual social get-togethers. However, amid increasing focus on health and self-care, young non-drinkers and a wave of no- and low- alcohol options are on the rise. How can beer brands appeal to this shift?

The pandemic has shifted Americans’ drinking habits, leaving them looking for healthier alcoholic beverages. Sunboy is responding to this demand with a line of spiked coconut waters, giving people the chance to feel better about their drinking habits with a beachside cocktail in a can.