Britain is a nation of gardeners. Nearly 80% like to get their hands muddy, and 82% say it makes them feel happier. It’s no longer a pastime for retirees. Whether growing your own or experimenting with the latest smart device, green fingers are spreading across the nation.
Lara Piras is a copywriter, researcher, and brand strategist. Lara's expertise lies in creative copywriting, editing, trend and insight analysis and strategy, working with renowned global forecasting companies and brands including Nike, ASOS, adidas, IKEA and Peroni. Lara also writes features on wellness, diversity and inclusion, youth culture and future innovations for titles such as Vogue, Refinery29, and Included Magazine.