Houseplants are all the rage – but it’s not just Insta-ready backdrops that people are after. They’re also looking for ways to connect with nature, and nurturing a cactus or fern is one way they’re going about this. So, how can brands help cultivate green fingers and a sustainable mindset?
George Williams is the co-founder of SmartPlant, an app that helps people care for and identify problems with their plants.
After going on holiday and coming back to a crop of dead houseplants, Katie Heward co-founded Plant Sit, a plant-sitting service that works with businesses and consumers.
Sarah Drumm is a freelance journalist covering small businesses, start-ups, and new consumer brands. She is a contributor to Canvas8 and published a report on the popularity of direct-to-consumer brand communities for Thingtesting.
