While people are generally aware that alcohol isn’t good for the body in the long term, many American wine consumers are increasingly keen to fit drinking into a healthy and mindful lifestyle. How are they doing it, and where are the opportunities for brands in this space?
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Casey Jones is the co-founder of exercise accessories firm Top Form Design. Before establishing his business with co-founder Russ Hadlock, Jones spent most of his career working in manufacturing and engineering.
Chiara Shannon is a sommelier, wine educator, and consultant specializing in mindfulness and sustainability in the wine business. She can be found on Instagram @theyogisommelier and online at mindfulwine.co
Rebecca Hopkins is a wine marketing professional and communications strategist. She has a 30-year career in the wine business, both in Australia and the US, and in 2018, she created A Balanced Glass, an online industry forum to support and promote wellness for wine industry professionals around the world.
Dr. Jacopo Mazzeo is a freelance wine and drinks journalist and consultant.
He regularly contributes to leading trade and consumer publications including Wine Enthusiast, Whisky Magazine, Decanter, Meininger, Club Oenologique, Harper's, Pix Wine, and Good Beer Hunting. He consults on consumer trends and marketing strategy and offers copywriting services to drinks firms and agencies. Jacopo is a former sommelier, he judges international wine, beer, and spirits competitions, and sat twice on the board of directors of the British Guild of Beer Writers. Before he embraced full-time journalism, he studied musicology at the University of Bologna and took a PhD at the University of Southampton.
