RUNA is a natural energy drink that blends social responsibility with organic products. The idea of “clean and conscious energy” appeals to ‘always on’ US consumers who are looking for a boost without dirtying their ethics or spiking their daily sugar intake.

Emoji are shared between cultures – making cultural representation all the more crucial. The Unicode Consortium's announcement of a maté emoji was met with celebration in Argentina – illustrating how the pictograms have come to symbolise far more than their literal meanings.

Over 18% of Americans suffer from some form of anxiety each year, and while many seek peace of mind in pharmaceutical solutions, some are taking a more natural approach with kava – a mildly narcotic drink that’s being served up in bars and cafés as an alternative way to blow off steam.

Thanks to the wellness movement, food, drink, and medicine are all under close scrutiny as people eschew processed and chemical-laden products in favor of natural ways to boost their health. How is MudWtr, a mushroom-based alternative to coffee, meeting the expectations of ‘clean eaters’?