In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Following years of pandemic-era leniency, institutional authorities are coming down hard on individual freedoms. Despite nine in ten office workers saying they don’t want to return to old ways of working, 70% of companies globally are mandating a return to the workplace. Meanwhile, reselling old clothes and c...

The conventional roster of life milestones is under review. Having kids in your 30s is no longer a given, if kids are part of the plan at all. Career progression is non-linear. Older Adults are finding new forms of independence. And Gen Z are embracing a more fluid definition of home.

Digital challenger app Nine25 has positioned itself in the evolving digital banking landscape to address young Australians’ financial challenges. Through gamification, the company aims to make micro-investing more accessible and engaging for the next generation’s financial independence.

A fluctuating economy and lack of financial education have left young Americans cash-poor and vulnerable to predatory payday lenders and financial mishaps. In response, the digital banking app Clair gives workers the opportunity to access their wages when they need them – with no hidden fees.

With levels of financial literacy low across India, people are looking for digital platforms that allow them to take control of their finances and plan for the future. Jar, a Bengaluru-based fintech start-up, is simplifying the money-saving process by facilitating investments in digital gold.

Despite strides taken by India to strengthen the digital economy of the country, low-income Indians still suffer from digital illiteracy and unreliable mobile connectivity. JioBharat bridges this digital divide by aiding the country’s plans for universal mobile access packed in a $12 smartphone.